In the past years, the cryptocurrency market has grown significantly, sparking the emergence of new blockchain-based enterprises worldwide. Numerous projects have been released on the market as interest in blockchain technology grows. To create an online presence for their crypto initiatives, owners of projects must create a strong crypto marketing plan that can attract stakeholders.
From our perspective, as a prominent digital marketing agency, we think you must present your project directly to the appropriate audience to attract sales. We are well aware that promoting blockchain and cryptocurrency projects can be challenging because it calls for more strategies than only putting banners and adverts on various websites. Business owners must explain to prospects the use cases of their product and how it may help users.
Although we believe the fundamentals of digital marketing are mostly the same across businesses, there aren’t many specific marketing techniques for the crypto industry. If you don’t understand your target market for a crypto marketing campaign, it may be challenging to implement digital marketing campaigns for your cryptocurrency and blockchain.
From our ample experience, we have been able to observe 3 main challenges regarding digital marketing for blockchain and crypto companies:
1. Individuals have a difficult time grasping these technologies.
A significant problem that blockchain marketing encounters is that users frequently find it challenging to comprehend blockchain technology. We understand this is because these DeFi, DApps, cryptocurrencies and blockchains are still relatively new so people don’t have the framework to intuitively understand their function.
2. Many cryptocurrency startups are viewed as a fraud.
The widespread mistrust in the market brought on by the numerous crypto businesses that have become a scam is a major issue for any firm associated with cryptocurrencies today. We perceive people need to reassure their target market that what they offer is real and not just another fraud through digital marketing.
3. Limited paid advertising
Due to the prevalence of cryptocurrency fraud, Google, Facebook, Twitter, and others have put limits on promoting cryptocurrency startups via sponsored advertising. You cannot use Google Ads, Facebook Ads, or other PPC platforms to promote initial coin offerings (ICOs). This means that your biggest asset is your organic web presence. Social media posts and good SEO practices are both extremely important in blockchain marketing for this reason.
Marketing tips for crypto and blockchain companies
However, these challenges certainly don’t mean a successful marketing strategy for these types of companies is impossible. Here are our tips on how to overcome marketing strategies challenges and boost your blockchain project’s online presence:
1. Create an engaging whitepaper
The whitepaper is a web page or document that details every aspect of your project. The custom of releasing a whitepaper for a blockchain project has grown to be a significant part of the blockchain project marketing process. We advise that the document is correctly drafted because it is among the most crucial documents for blockchain projects. A complete description of the good or service you are offering, as well as your concepts and values, project tokenomics, and other things, should all be included in your whitepaper.
2. Develop a mobile-friendly website
Blockchain-based projects are online-only enterprises. Here at Nomadic Advertising, we suggest that the first stage in your marketing strategy should be to create a website for your crypto or blockchain company. Your website will be the first place customers, and potential investors look to learn more about your project. Include a section with frequently asked questions on your website, your whitepaper, details about your team, your community, and links to your social media pages.
3. Establish a presence on social media channels
Every social media platform has a distinct audience that visits for a particular purpose. We believe Instagram is better suited for posting aesthetically appealing content than Twitter, which is a microblogging service where users may share updates and have in-the-moment discussions.
The first step is to prioritize those channels after identifying the platforms where your target audience is most active. You must concentrate your efforts solely on platforms where your target audience spends most of their time. If not, you will be wasting your time, money, and effort. The following are some of the significant social media marketing channels we suggest with the largest crypto audience:
- Discord
- Educate the public about your blockchain project
Users and potential investors could find it challenging to understand what your project is offering due to the complexity of blockchain technology. As a result, content is crucial in crypto marketing. We can help your target audience learn more about the features and advantages of your project by using content marketing. More people will visit your online groups and channels if your material is compelling, and we pride ourselves on producing quality and engaging that is bound to improve your traffic and solidify your online relationship with your audience.
5. Boost your website’s organic traffic with SEO
Search engine optimization has been a foundation of digital marketing for a long time, and it continues to be one of the most crucial components of creating an online presence and promoting your project. SEO is among the least expensive and most productive of all crypto marketing techniques. We specialize in offering search engine optimization services that help drive traffic to your website.
Step-by-step guide on how to create a successful marketing strategy
If you are still unsure about how to create a solid marketing strategy, don’t panic. We have created a step-by-step process you can follow to create a GOOD marketing plan for your crypto business:
1. Define your brand identity
Defining your brand identity is the first step in building a crypto marketing strategy: What you want to communicate to your audience and how to do so contributes to your brand identity. Using online platforms, like social media among others, and digital branding helps you build your cryptocurrency and blockchain brand. It strongly emphasizes creating value while fostering consumer loyalty and brand identification.
2. Identify your target audience
Finding your target market is the foundation of any marketing strategy. We can help you in identifying the market segment you want to target while marketing cryptocurrencies and blockchain. Most prospective customers will find and interact with your business primarily online. Knowing your ideal customers, competition, and the core issues your product or service solves are necessary. Just as important as knowing who they are, you must have an idea of where they are as well. Finding the communities of people that your product can help will put you in front of the right people. You can segment your target audience by age, gender, income, geography, and hobbies.
3. Establish your marketing objectives
Develop and specify your marketing objectives based on your identification and target market. Your marketing goals should be related to your overall company objectives. A defined and quantifiable marketing target makes it easier to assess whether your marketing strategies are successful and whether you are moving in the correct direction.
4. Set your budget
Determine and calculate a budget for your cryptocurrency marketing. This is crucial since it establishes your budgetary limits and the maximum marketing expenditures you are willing to make. You may deploy your funds more efficiently for various tactics and channels if you have a clear budget.
5. Devise a content strategy
Create a solid content strategy based on the objectives you want to accomplish and lay out a content plan for at least six months after defining your channels and target audience. For content ideas, consider your audience’s conversations, competitors’ strategies, and the opinions of influencers in your specialized market.
Thanks to our experience, we know content marketing improves social media engagement, builds brand authority, and increases organic search traffic. What will distinguish you from the competition is the kind of content you’ll produce. Use content to address the problems that your potential customer’s problems have and how your product or service may solve them.
6. Work with an expert crypto marketing agency
The growth and profitability of your project can be significantly fueled by a successful marketing campaign. It all depends on the crypto marketing strategies you decide to implement. This can be difficult because most of these strategies require specialized knowledge and marketing professionals. This is why we are certain we can provide you with the help you need to build a successful marketing campaign. We understand the market, its needs, and its future.
Contact Nomadic Advertising for crypto and blockchain companies’ digital marketing
Our team at Nomadic Advertising is highly knowledgeable in all aspects of digital marketing. We will assist you with cryptocurrency marketing and help you reach your milestones. We also provide services that will aid in increasing online consumer awareness of your company.
Contact us to know everything we can do for your business. Book a consultation or claim your 30-minute strategy to learn more about our services and how they might benefit your company.
Originally posted on our sister site, Nomadic Advertising